Visit our main website A considered point of view.
A carefully chosen team.
A little something that stays.
We are Visual Matters, a Hong Kong-based visual production studio for brands that care about how they look — and how they’re felt.
Founded in 2022, we bring together directors, photographers, designers and creative specialists, shaping each team around the brief. From creative planning to the shoot and final edit, we connect a considered point of view with careful visual craft.
Our work spans event coverage, brand campaigns, corporate storytelling and photography, serving brands across Hong Kong, Greater China and Asia-Pacific.
Creative direction, planning and a clear visual approach, shaped around your brand and audience.
Directors, photographers and creative specialists, brought together around the needs of your brief.
Editing, colour, sound and motion graphics, bringing the story into films and content for your channels.
Fashion Walk · HSBC · La Mer · Delta Air Lines
lululemon · Manulife · Mastercard · Starbucks
Retail destinations, brand campaigns, launch celebrations and quieter details. A few ways we help a story find its form.
Capturing the happenings, street culture and energy of a retail destination during Fashion Walk’s month-long Paterson Vibe campaign.
Creative planning · Videography · Photography · Editing
A longevity campaign for Manulife Asia, bringing data-led insights and human stories to health and retirement.
Explore full project ↗A commercial introducing Mastercard’s OpenRice payment integration, connecting a financial product with Hong Kong’s dining culture.
Explore full project ↗Photography and videography for the “Hong Kong Comes to LAX” inaugural flight celebration.
Explore full project ↗Visual production for Curious Bites & Sips, capturing a community discovering the future of food.
Explore full project ↗
A photographic look at a restorative beauty experience, through atmosphere, touch and the details of the brand’s world.
Photography by Freya Ting · Creative partner portfolio
Explore full project ↗The best work starts with understanding what matters — to your brand, to your audience and to the people making it.
We bring creative thinking and production together from the start. A specialist team, a considered visual approach and care at every stage, from the first conversation to the final frame.
Start with the story, the audience and what the work needs to communicate.
Bring the right directors, photographers and creative specialists together around the project.
Carry the idea through the shoot, edit, sound, colour and finishing touches.
Something worth saying.
Something worth seeing.
An idea, an occasion, or a brief still taking shape.
We’d love to hear it.
Ervan Luk / Founder & Business Director